Skip to content

Research

I study the organizational implications of emerging digital technologies, particularly generative AI, software development, open-source ecosystems, and innovation collaboration. Using qualitative and case-based approaches, I examine how technologies reshape work practices, knowledge exchange, governance structures, and organizational change.

case studiesinterviewsobservationsarchival dataliterature reviewpractice theoryprocess theory

active project

AI in Software Development

AI Strategy Lab

This research project examines how generative artificial intelligence (GenAI) is transforming the software development lifecycle beyond coding into analysis, design, testing, operations, and maintenance. The project focuses on the qualitative organizational challenges emerging as AI becomes embedded in development teams, including changing developer roles, evolving competencies, and new forms of human-AI collaboration. In addition, the research explores organizational risks such as over-reliance on AI systems, uneven applicability across complex technical environments, and the potential erosion of deep technical expertise.

Focus

GenAI / software development / developer work practices / organizational change

Methods

qualitative case study / interviews / observations / archival data

active project

Strategic Integration of GenAI in Organizations

STRAI

Our research project examines the integration of generative artificial intelligence (GenAI) in European organizations. We aim to develop case studies on how companies incorporate GenAI into their processes and practices. By exploring various approaches, we intend to uncover motivations for adoption, implementation challenges, and the impact on efficiency, innovation, and decision-making. By documenting these experiences, our project seeks to provide actionable insights and best practices for organizations leveraging GenAI, ultimately enhancing understanding of their role in driving growth and innovation across Europe.

Focus

GenAI / strategy work / integration / organizational impact

Methods

multiple case study / interviews / archival data

Related outputs

Project page

Conference contribution

  • Möllmann, J., Pop, M., Glaser, V., Huysman, M. & Whittington, R. (2025). Strategic Integration of Large Language Models: Challenges, Opportunities, and Organizational Impact. 85th Annual Meeting of the Academy of Management, Copenhagen, DK, July 25-29.

active project

Open Source Software Survivability

Open-source projects are crucial for digital infrastructures but often struggle with long-term survivability. This research examines how projects funded by the NGI Search program assess and manage their endurance beyond initial funding. Survivability is defined as a project's ability to sustain operations and adapt to changes over time. Through interviews with project leads and contributors, we investigate how open-source teams organize their work, create value, and navigate funding strategies. We focus on the alignment between open-source values and sustainability decisions while identifying common challenges and effective strategies to help these initiatives thrive in complex environments.

Focus

open source / survivability / communities / digital work

Methods

multiple case study / interviews / archival data

Related outputs

Dissemination Report

doctoral research

Corporate-Startup Collaborations

Corporations need to innovate continuously to maintain a competitive edge, but many struggle with effective innovation management due to industry changes. To address this, they adopt open innovation, collaborating with startups to combine the startups' agility and innovation with their own established capabilities. They create structured programs to facilitate these collaborations, but these programs often fall short of expectations and are frequently revised or discontinued. This dissertation explores how knowledge exchange in these programs supports successful collaborations between corporations and startups.

Focus

knowledge exchange / open innovation / corporate-startup collaboration / structured programs

Methods

integrative literature review / qualitative case study / interviews / observations / archival data

Related outputs

Journal article

  • Möllmann, J. (2022). More than a handshake - knowledge transfer in structured corporate-startup collaboration programs. Journal of Knowledge Management, 27(10), 2604-2624.

Dissertation

  • Möllmann, J. (2024). Mind the Gap: Knowledge Exchange between Corporations and Startups in Structured Programs.

Conference contributions

  • Möllmann, J. & Zaggl, M. (2024). Iterative Problem Development Process in Startup Innovation Contests. 84th Annual Meeting of the Academy of Management, Chicago, USA, August 9-13.
  • Möllmann, J. & Zaggl, M. (2024). Problem Formulation and Piloting Process in Startup Innovation Contest. 24th Annual Conference of the European Academy of Management, Bath, UK, June 25-28.
  • Möllmann, J. & Smith, P. (2023). A Penny for Your Thoughts - Knowledge Processes and Practices in Corporate-Startup Collaborations. 83rd Annual Meeting of the Academy of Management, Boston, USA, August 4-8.
  • Möllmann, J. & Smith, P. (2023). Structuring Knowledge Exchange Processes in Corporate-Startup Collaboration Programs. 39th European Group for Organizational Studies (EGOS) Colloquium, Cagliari, Italy, July 6-8.

Invited talks

  • ENI Research Seminar, University of Stuttgart, February 2024.
  • IKON Seminar, Warwick Business School, July 2023.
  • ENI Research Seminar, University of Stuttgart, July 2022.
  • The Kitchen Club, Aarhus, February 2022.

thesis project

Governance Mode for Corporate Venturing Activity

The aim of this thesis was to identify factors influencing corporate decisions regarding governance modes for venturing activities, such as corporate venture capital, joint ventures, spin-offs, and corporate accelerators. This strategic choice impacts organizational structure. A systematic literature review identified and grouped influencing factors into five dimensions: objectives, autonomy, operational linkages, strategic fit, and ambidexterity. Using an exploratory approach with multiple case studies and semi-structured interviews, the relevance of these dimensions was examined. The analysis revealed that strategic fit is the most important dimension, followed by objectives, autonomy, and operational linkages, which were also supported by interview partners.

Focus

corporate venturing / governance / innovation management

Methods

systematic literature review / interviews

Related outputs

Thesis project

thesis project

Impact of Mobile Commerce

The introduction of the iPhone in 2007 revolutionized the mobile device market with its intuitive usability and extensive mobile internet capabilities, leading to a rapid growth in the market for internet-enabled, touchscreen phones. Today, around 11% of Germans own a smartphone, with 6% using mobile internet intensively and 9% purchasing physical products via their devices. This has significantly impacted mobile commerce, creating new distribution channels and affecting existing ones, such as traditional retail. This thesis aims to explore how mobile commerce influences the distribution structure of electronic commerce, examining theoretical foundations, comparing electronic and traditional commerce, and presenting potential development scenarios based on expert interviews.

Focus

mobile commerce / digital business / strategy

Methods

interviews

Related outputs

Thesis project

  • Impact of Mobile Commerce.

Technical Experiences

microsoft work suiteendnotenvivomaxqdaatlas.ti